Dive show organisers cheered by turnout
An economy in the toilet didn’t stop visiting masses
More than fifteen thousand people visited the DIVE 2011 show at the Birmingham NEC last month.
DIVE – which is organised by Diver Group, recorded a total of 15,456 through the turnstiles over the weekend of 22nd October.
This is despite an economy in the toilet, rising unemployment and a tough trading environment for the UK’s diving manufacturers.
Some exhibitors on the show floor – which included big hitters such as Scubapro, Suunto and Typhoon – even reported record-breaking sales.
But it wasn’t only kit that drew crowds. Many of the presentations were over-subscribed too.
Paul Rose detailed his movements to a packed house, as did Monty Halls on the subject of his new TV series.
The next date for your diary is the 2012 London International Dive Show (LIDS) at the ExCel Centre on March 31st.


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