Chinese pick-up headed for UK

Cheap double cab workhorse entering truck market

Author: Pat
29th March 2012
 

Picture of the Great Wall Steed pick-up truck
A new pick-up truck built in China will go on sale in the UK shortly priced from under 14 grand.

The Great Wall Motor Company will become the first home grown Chinese car brand on sale in UK, if not merely the first Chinese-owned.

Outwardly, the new Steed appears to pay homage to an Isuzu design – a charitable way of saying it looks like a copy.

The company proudly claims that at £13,995 the S model will have the lowest purchase price of any double-cab pick-up on sale in Britain.

It will also be fuel-efficient to run and enjoys a low insurance rating. Power comes from a 2.0-litre turbodiesel with selectable 4wd.

IM Group, importer of Subaru and Daihatsu into the UK, will bring Great Wall cars into the country. It is also establishing a brand new, nationwide network of 40 Great Wall dealers.

Great Wall Motor Company is the market leader for pick-ups and SUVs in China. It has been building pick-up trucks and CVs for 35 years.

The Steed pick-up for the UK will be officially launched at the Commercial Vehicle Show in Birmingham’s NEC on April 24th.

 
TAGS: /
 
MORE News
HDC TECH DRY suits

BARE introduces toughest ever drysuit

HDC TECH DRY ‘practically bulletproof’

Famous OMS red wing

DUI purchases OMS

Acquisition brings together two technical brands

Glenfarclas malt whisky - could be yours

Dive Truk and sink whisky

Fine scotch malt up for grabs in book prize draw

Zeagle Zena BCD image

Zeagle Zena is one for the ladies

CE approval for innovative Zeagle BCD

 
 
©2014 British Diver