Chinese pick-up headed for UK
Cheap double cab workhorse entering truck market
The Great Wall Motor Company will become the first home grown Chinese car brand on sale in UK, if not merely the first Chinese-owned.
Outwardly, the new Steed appears to pay homage to an Isuzu design – a charitable way of saying it looks like a copy.
The company proudly claims that at £13,995 the S model will have the lowest purchase price of any double-cab pick-up on sale in Britain.
It will also be fuel-efficient to run and enjoys a low insurance rating. Power comes from a 2.0-litre turbodiesel with selectable 4wd.
IM Group, importer of Subaru and Daihatsu into the UK, will bring Great Wall cars into the country. It is also establishing a brand new, nationwide network of 40 Great Wall dealers.
Great Wall Motor Company is the market leader for pick-ups and SUVs in China. It has been building pick-up trucks and CVs for 35 years.
The Steed pick-up for the UK will be officially launched at the Commercial Vehicle Show in Birmingham’s NEC on April 24th.
Watch the Fathom One video ahead of launch
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