Design award for Suunto D9tx

Attention to detail impresses expert judging panel

Author: Pat
20th March 2012
 

Picture of the Suunto D9tx trimix computer
Finnish instrument maker Suunto has picked up a red dot product design award for the D9tx.

This prestigious accolade was given to Suunto in the Watches and Jewellery category – despite the fact the D9tx is actually much more than that.

It’s better described as a trimix-capable wristwatch made using copious amounts of titanium.

a trimix-capable wristwatch computer

The hard-to-please red dot judges were particularly won over by the attention to detail though; the D9tx has a bracelet inspired by the wavy ocean surface, a dolphin’s nose shaped crown and a super-hardy sapphire glass face.

Red dot awards are given out for product design each year in and are one of the largest mass market seals of approval going. Thousands of products annually are entered by manufacturers across the whole spectrum of product design.

An expert jury scrutinises, tests, pulls apart, prods and pokes each entry, before awarding based on degrees of innovation, functionality and formal quality.

Winners even pick up their award at a gala ceremony for 1,200 guests in Essen’s Aalto-Theater in Germany.

Mikko Moilanen, CEO and President of Suunto said: “We’re thrilled and honoured to win this prestigious award.

“The Suunto D9tx is an elegant watch yet also an extremely advanced dive computer that performs thousands of complex calculations to allow technical divers to explore the depths for longer.”

Professor Dr. Peter Zec, founder and CEO of the red dot design award, added: “Suunto not only demonstrated an extraordinary design quality but also showed that design is an integral part of innovative product solutions.”

The Suunto D9tx Titanium retails at around £900 from major outlets.

 
 
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